Social Communication Letters to Maintain Good Will

(A I Patel) 

Radhanagari Mahavidyalay, Radhanagari.

B. Com. I.  Semester - II

Module - V

Business Correspondence

Last point

IV) Social Communication Letters to Maintain Good Will: 

    Businessmen have to write a number of letters relating to their own and organization's social life.  Most persons are members of professional organizations of fraternities; as office-bearers or committee members. They have to write letters to fulfil social obligations which may not be directly related to your professional work. Nonetheless, writing such Letters is essential to maintain smooth and cordial relationship with their counterparts in other organizations and also with employees of their own organization. Letters of congratulations, thanks and appreciation; of recommendation, introduction, inviting; of sympathy regret and condolence; are some kinds of social correspondence.

The public letters are also called social letters. The Public Relations Department works to build goodwill. The public letters are addressed to business associates, colleagues, and friends.

 Let us study some of these types: 

Letters of Congratulations:

Let us study the letter addressed to a person who gets elected as a President of Mumbai Chember of Commerce.

GANESH SOFTWARE

M.G. Road, Ganpati Peth,

Andheri West, Mumbai 88

Dear Mr Bose, 

     I am glad to know that you are elected as a president of Mumbai Chamber of Commerce. Congratulations on this splendid recognition of your ability. It shows the high esteem in which your fellow businessmen hold you. 

   From our close relationship with you for almost twenty years, my colleagues and I know how well suited you are for this important work. We are sure that your term of office will be one of the great values to the business community.

Thanking you

Sincerely yours,

R. Prasad 

For Ganesh Software,

C.E.O.