E-COMMUNICATION

 (Ayesha Patel)

Radhanagari Mahavidyalay, Radhanagari. 

B. Com. - II Semester  - VI

 E-COMMUNICATION

Communication is a process of transfering information, ideas, suggestions, orders, requests, feelings, plans, messages, grievances, etc. from one person to another or many, or from one group to another There are different modes of communication. In ancient times, communication was done through messengers. Then there was the birth of Post Offices. However, with the advancement in science and technology and the spread of internet all over the World, there emerged  E-Communication. In this unit, you will learn about e-mail communication, e-mail discussion groups,e-mail pals and blogs.

Electronic Communication or E-communication is a term used for communication by means of electronic media. In E-Communication advanced techniques such as computer modems, facsimile machines, voice mail, electronic mail, teleconferencing, video cassettes or private television networks are used. It is an easy and fast way to communicate with a person or group. There are various advantages of E-Communication like speedy transfer of messages, Wide coverage, managing global access, exchange of feedback, reasonable cost, etc. 

ways of E-Communication and their uses. 

1. Electronic Mail or Email:

Electronic Mail or 'email/e-mail' is one of the most popular ways of communication using electronic means and being is delivered through e-mail one can send written messages both textual and non electronically. Through textual, information, pictures and files. The messages sent and received by email can be stored and organized according to our needs. It is eco-friendly, as it reduces the use of papers.

The most essential thing in email communication is email address. Email address includes three-part format: userid@host.domain. The userid is the name of the user, @[at] sign follow account name, the host of the email account (e.g. Gmail, Hotmail, Yahoo, etc.) and the domain (e.g. .com, .in, .org. net, etc.)

The caption 'From' is sender's email address and is at the top. 'To' is for the receiver's email address. 'Cc'(Carbon Copy) denotes the email address of the persons when you are to send the same mail to more than one person. By using this option you can send the same mail to many persons you would like to send. There is another option Bcc which means add "Blind Carbon Copy'. Bcc allows the sender of the message to conceal(लपवणे) the person entered in the Bcc:field from the other recipients.

2) Subject Line:

The Subject Line of the email is as important as the actual message. It should be appropriate, short, concise, specific and clear. It gives a kind of hint or sign for your message. When people receive a number of messages,a catchy and meaningful Subject Line will attract and enable the receiver to see the mail. When you try to send an email without subject you might have seen automatically generated reminder 'Would you like your message to be sent without a subject?" This itself defines importance of Subject Line. Generally the key words of the message are written in the Subject Line. Don't write Subject Line using all the capital letters.

* Here are a few examples of writing Subject Line:

> Request for Information about Submission of Examination Forms 

> Enquiring about Value Added Courses started by the University

> Schedule for the Oct. /Nov. Examination

> Regarding organization of Youth Festival

 > Invitation for Birthday Party

Keep in mind that the proper Subject Line will help the recipient (प्राप्तकरता) of the email in understanding the content properly.

3.  Beginning  and Ending emails:

Begin your email always with a proper salutation or greeting. It should be written taking into Propetion whether the email is formal or informal.  While writing informal or formal emails, use the proper beginning and ending.

3. Beginning and Ending emails -:

Unlike 'Complimentary Close'  in letter writing, the ending of email should be at the left side only. It is a customary( चालिरीतीना अनुरूप)  style. Also new paragraph is started without leaving space. Formal emails can be ended with the mention of your name, address or designation.( अधिकार) In the informal emails there is no need of such details, you can just write your name.

4. Informal and Formal Email Writing -:

Now-a-days most formal and informal communication is carried out through emails. You can send message to your friends, relatives, acquaintances or send your business affairs or other official messages through email. On the basis(आधार) of content and purpose e-mails are divided into two types  :- 1) informal and 2) formal mails.

1] Informal E-mails -:

The emails written to friends,relatives, colleagues, and dealing with informal subject matters can be considered as informal emails. Such emails typically have personal conversations with friends or family members or acquaintances.(ओळखीचा). You can write informal emails for: Invitation for birthday, wedding ceremony, thanking someone for some favour(उपकार) done, accepting or refusing invitation, greeting, apologizing(माफी मागणे), etc... And so on. 

 *See the following email inviting a friend to the Birthday Party:

From: rutuja12@gmail.com

To: risha11@gmail.com

Cc:

Subject: Invitation for Birthday Party 

Hi Risha,

It's my birthday tomorrow. We have arranged a party at home at 6 in the evening. All our friends are coming. I want to invite you. Will be waiting eagerly and keep in mind no excuses. We shall enjoy a lot. 

See you tomorrow.

Yours,

Rutu

*Suppose you are unable to attend the programme,see how to send email refusing invitation:

From:risha09@rediffmail.com 

To: rutuja12@gmail.com

Cc: 

Subject: Inability to attend the Party

Hi Rutu,

Thank you so much for inviting me to the b. d. celebration. But dear, I'm extremely sorry...can't attend... appointment with dentist, U know. Extremely sorry for my inability to attend. Definitely we shall meet next week and enjoy a lot. What if we plan for a picnic? Happy b.d. in advance!

Yours sincerely,

Risha

You can send informal emails congratulating someone, enquiring about health, sending greetings, etc. See the language used in the emails above.In informal emails, people often make use of abbreviations ( लघुरूप)such as:b.d.-birthday, CU-see you, Uyou, BTW-By the Way, WBW-with best wishes, B4-Before,etc.

You can also make use of contractions (आकुंचन) like I'm, can't, etc. The accuracy and grammatical correctness is not strictly observed in informal emails. The style of informal emails is with the use of emotive(भावनात्मक) words,crippled(shortcut)  spellings, jargons (special words)and acronyms.

2] Formal E-mails -:

For business correspondence, you write formal e-mails. You write formal e-mails to college, bank, administrative office, bookshops, hotel for booking rooms, corporation, etc.. Salutation' and 'Complimentary Close' as we have already discussed should have formal tone like 'Hello Sir', 'Respected Mr. Jones' and Yours faithfully', etc. Accuracy and grammatical correctness should be observed. Care should be taken of punctuation marks, passive construction, etc. Here you have to use formal salutations and state your requirement precisely( तंतोतंत). There are various types of formal emails. 

*Let us see some types:

 1. Request for Something:

From: sagargaikwad@rediffmail.com

To: jaywantcollege10@gmail.com 

Subject: Request for Bonafide Certificate

Respected Sir,

I am Sagar Gaikwad studying in B. A. III in your college.Sir, I have applied for a job, so I need Bonafide certificate. I request you to issue me the certificate. Could you please intimate (सुचवणे) me when shall I come to the college office to collect the certificate? I will be grateful to you if you provide me the certificate in time.

Thanking You.

 Yours faithfully, 

Sagar Gaikwad 

B. A. III

*2. Complaint Emails-: 

There may be some occasions when you complain about something. You can send emails complaining about unavailability of results, irregular water supply, damaged roads, non-delivery of specific orders, etc. 

Study the example given below:

From: suoberoi10@gmail.com

To: internationalbooks@gmail.com

Cc:

Subject: Supply of Books

Dear Sir,

I had placed an order with you for a book on 15th of this month. The parcel containing the book sent by you is damaged and I am afraid the book inside it must have been damaged too. Hence I would appreciate( दाद देणे) it if you would replace the book as early as possible.

Yours faithfully,

S. U. Oberoi

Pune

You can send email for informing something like organization of meeting, schedule of programmes, schemes, etc.

**Do You Know This?

In the corporate world, email is an effective means to advertise your product. There are some specific types of e-mails sent to the subscriber for advertising or intimating( सूचित)  about the product. 

See some of these types -: 

1. Newsletters( वृत्तपत्रे) E-mail:

It is a popular type of mail since it is a powerful marketing tool. It always contains upcoming events, updates, offers etc of the companies.

2. Lead Nurturing E-mails -:

These types of emails contain typically series of related emails that are sent over a period of several days or weeks.

3. Transactional( व्यवहार) E-mails -:

This type of email is useful for e-commerce where you can easily send transactional e-mails such as receipts and confirmations.

There are many other types of e-mails which can be included in the list.