Mass Communications: Circular Letters

(A I Patel)

 Radhanagari Mahavidyalay, Radhanagari.

B. Com. I   Semester - II

Module - V

Business Correspondence

 

Main third point

III)Mass Communications: Circular Letters

When a businessman has to communicate a formal message to a number customers, shareholders, suppliers, business friends, employees etc., he sends it through ular letters. It conveys the message about certain fundamental changes in the structure d policy of the business organization. It circulates the same message to all the receivers. subject-matter is of common interest to all the customers and other business associates. is cyclostyled or printed on large scale because the same message is transmitted to everal receivers. Circular letters are advantageous especially because it saves time and oney. A large number of circular letters can be dispatched in a day.

    Circular are also called Acknowledgement Letters. It must have an attractive style, ffective language, appropriate meaningful and catchy words, suitable tone. A circular etter introduces a new product or service. It contains a common message. 

Circular letters are sent out on the following occasions :

1. Change in Address. 

2. Opening of New Departments, Shops, Branches and Expansion of Premises. 

3. Introducing a New Product. 

4. Announcing Rise or Reduction in Prices

5. Announcing the Agency Obtained. 

6. Announcing Retirement or Death of Partner. 

7. Admission of a New Partner. 

8. Change in Constitution of the Firm.

Example-:

A Circular Letter Informing Increase in Price:

RAJ ELECTRICALS AND CO.

Shop No 16, Chhatrapati Shahu Cloth Market,

Laxmipuri, Kolhapur.

Gentlemen,

           We are thankful to your performance for our electrical goods. As you know we always keep on improving the quality for our products and our services. Now we have been striving to give you better and still better models of LED Bulbs and Tubes. You will be glad to know that for the increase in production and quality control, we have improved latest technology. This has resulted in marginal increase in our prices ranging from 10% to 15% on the items shown in the enclosed price-list.

    We are confident that this marginal increase in prices will not affect our business

relationship. 

     We look forward to your continued patronage. 

Thanking you.

Sincerely yours,

Mr. Raj Shaha

Manager, 

Raj Electricals and Co.